Best Email Marketing Software For Mac of 2026 (Free & Paid)

Although most email marketing platforms now run entirely in the browser, not all of them work equally well on a Mac.

Some services are designed primarily for e-commerce businesses, while others focus on creators, agencies, or automation. And if you want a true macOS application rather than a web app, your options are surprisingly limited.

After testing the leading email marketing platforms on Apple Silicon Macs running the latest version of macOS, these are the services that offer the best combination of usability, automation, pricing, and Mac compatibility in 2026.

You Can Trust MacHow2

At MacHow2, we only recommend software that works properly on macOS. Every platform in this guide was tested on an Apple Silicon Mac running the latest version of macOS using Safari and Chrome.

We evaluated each service based on:

• Ease of use on a Mac
• Email editor quality
• Automation tools
• Deliverability rates
• Pricing and value
• Customer support
• Mac-specific features and integrations

We also created real campaigns, tested automations, and evaluated how well each platform performs for Mac users.

Quick Recommendations

If you want…	Choose
A true Mac desktop app	Direct Mail
Best free plan	Kit
Best overall value	AWeber
Best for beginners	Mailchimp
Small businesses	Brevo
Shopify stores	Klaviyo
Advanced automation	ActiveCampaign
Landing pages	MailerLite
E-commerce	Omnisend

Feature Comparison Table

Software	Best For	Starting Price	Free Plan	AI Features	Native Mac App
Direct Mail	Mac users	$15/month	Yes	No	Yes
Kit	Creators	$33/month	Yes	Limited	No
AWeber	Value	$20/month	Yes	Yes	No
Brevo	Small business	$9/month	Yes	Yes	No
Klaviyo	Shopify	$20/month	Yes	Yes	No
Active-Campaign	Automation	$15/month	Trial	Yes	No
MailerLite	Landing pages	$10/month	Yes	Limited	No
Omnisend	Ecommerce	$16/month	Yes	Limited	No
Mailchimp	Beginners	$13/month	Yes	Limited	No

Best Free Email Marketing Software For Mac

Many of the services I tested offered basic free versions. Examples of some of the best free platforms I tried include Kit (user friendly generous free tier) and Mailchimp (lots of integrations).

However, there are some key factors to consider if you’re looking for a free solution include:

• Email Sending Limits: Top platforms typically allow between 500 to 10,000 monthly email sends on free plans.
• Subscriber Limits: Free plans often support between 500 to 2,000 contacts. The most generous we found was 10,000 per mailout by the excellent Kit platform.
• Automation & Segmentation: Effective tools provide basic automation, segmentation options, and personalization features to target specific audience groups.
• Features: Look for A/B testing, customizable templates, drag-and-drop builders, and analytics dashboards for performance tracking.
• Scalability: The best software scales with your business, offering premium upgrades for higher email volumes, advanced automation, and CRM software integration.
• Pricing Structure: Transparent pricing models for premium plans make upgrading easy when needed.

With this in mind, here is a side-by-side comparison of the best Mac compatible email marketing platforms I used followed by reviews of each one.

1. Direct Mail (Best Native Email Marketing Software for Mac)

Direct Mail remains the only genuine desktop email marketing application built specifically for macOS.

Unlike browser-based competitors, it runs natively on your Mac and integrates with Apple Contacts while providing an easy drag-and-drop email editor, campaign tracking, and reporting.

It works especially well for small businesses, clubs, schools, nonprofits, and anyone that wants to manage campaigns directly from their Mac.

You can check out our full Direct Mail review for more.

Pricing

• Free for 150 emails
• Credit system available
• Paid plans from $15/month

Pros

• Native Apple Silicon application
• Works offline
• Apple Contacts integration
• Excellent Mac experience
• Easy drag-and-drop editor

Cons

• Limited automation
• Few third-party integrations
• Less suitable for larger businesses

2. Kit (Best Free Email Marketing Software)

Kit (formerly Convert Kit) continues to be one of the best email marketing platforms for creators, bloggers, YouTubers, and newsletter publishers.

The generous free plan, excellent deliverability, landing pages, and subscriber management tools make it ideal for growing an audience.

In fact, it’s so good we use Kit at MacHow2 for our newsletter and mailouts.

Pricing

• Free plan available
• Creator plans from $33/month

Pros

• Excellent free plan
• Great deliverability
• Easy automation
• Built for creators
• Landing pages included

Cons

• Limited email templates
• Less suitable for ecommerce

3. AWeber (Best Value)

AWeber offers some of the best value in email marketing, especially as your subscriber list grows.

It combines automation, AI tools, landing pages, ecommerce features, and strong deliverability in an easy-to-use platform.

AWeber is particularly popular among affiliate marketers, small businesses, and content creators.

Pricing

• Free for 500 subscribers
• Paid plans from $20/month

Pros

• Excellent value
• AI writing tools
• Strong deliverability
• Outstanding customer support
• Easy to learn

Cons

• Limited CRM functionality
• Automation not as advanced as ActiveCampaign

4. Brevo (Best for Small Businesses)

Brevo (formerly SendInBlue) combines email marketing, SMS marketing, automation, and CRM features in one affordable platform.

The unlimited contacts policy makes it especially attractive for growing businesses.

Pricing

• Free plan available
• Paid plans from $9/month

Pros

• CRM included
• Unlimited contacts
• SMS marketing
• Affordable pricing
• Easy to use

Cons

• Daily sending limits on free plans
• Basic landing pages

5. Klaviyo (Best for Shopify)

Klaviyo remains the leading email marketing platform for Shopify stores.

Its advanced customer segmentation, automation workflows, and revenue tracking tools make it ideal for ecommerce businesses.

Pricing

• Free for up to 250 contacts
• Paid plans from $20/month

Pros

• Outstanding Shopify integration
• Excellent automation
• Powerful segmentation
• Detailed analytics

Cons

• Expensive at scale
• Learning curve for beginners

6. ActiveCampaign (Best for Automation)

If automation is your priority, ActiveCampaign remains one of the most powerful marketing platforms available.

Its visual automation builder and integrated CRM make it suitable for sales teams and growing businesses.

Pricing

• Plans from $15/month
• Free trial available

Pros

• Industry-leading automation
• Built-in CRM
• Excellent reporting
• AI features

Cons

• Steeper learning curve
• More expensive than competitors

7. MailerLite (Best for Landing Pages)

MailerLite combines email marketing with landing pages, signup forms, and website building tools.

Its clean interface works particularly well on Macs.

Pricing

• Free for 1,000 subscribers
• Paid plans from $10/month

Pros

• Excellent free plan
• Great landing pages
• Easy to use
• Affordable

Cons

• Limited advanced automation

8. Omnisend (Best for Ecommerce)

Omnisend focuses entirely on online stores.

It combines email marketing, SMS, automation, and product recommendations.

Pricing

• Free plan available
• Paid plans from $16/month

Pros

• Excellent ecommerce integrations
• Good automation tools
• SMS support
• Strong templates

Cons

• Less useful for non-ecommerce businesses

9. Mailchimp (Best for Beginners)

Mailchimp remains one of the best-known email marketing platforms and is often the first service many small businesses and creators try.

Its biggest strengths are ease of use, a polished interface, and an enormous ecosystem of integrations. The drag-and-drop editor makes it easy to build professional campaigns, while the built-in customer journeys and AI tools help automate marketing tasks.

Mailchimp also offers social media scheduling, landing pages, signup forms, and basic CRM features, making it a good all-in-one marketing platform for beginners.

Although it has become more expensive than some competitors as subscriber lists grow, its familiar interface and extensive integrations continue to make it one of the most popular email marketing solutions for Mac users.

Pricing

• Free plan available
• Paid plans from $13/month

Pros

• Extremely easy to use
• Excellent email templates
• AI content tools
• Thousands of integrations
• Strong reporting and analytics
• Good automation features

Cons

• Pricing rises quickly as lists grow
• Advanced automation requires higher plans
• Limited customer support on lower tiers

AI Features in Email Marketing in 2026

Artificial intelligence has become a standard feature in modern email marketing software.

Many platforms now offer:

• AI email writing
• Subject line generation
• Send-time optimization
• Customer segmentation
• Content recommendations
• Automation suggestions

AWeber, Brevo, ActiveCampaign, Mailchimp, and Klaviyo all now include AI-powered features.

Can You Use Apple Mail for Email Marketing?

Apple Mail isn’t designed for marketing campaigns.

Although you can send newsletters manually, Apple Mail lacks:

• Subscriber management
• Analytics
• Automation
• Unsubscribe tools
• Deliverability monitoring

For businesses and professional newsletters, dedicated email marketing software is strongly recommended.

Best Email Marketing Templates For Macs

When it comes to email marketing templates, most email marketing solutions include their own range of customizable mail out templates.

However, none of them actually allow you to download and edit them on your Mac desktop offline.

You can however use Mail Designer 365 for Mac which allows you to create professional looking templates without needing any knowledge of HTML.

You can then import the designs in HTML format into any of the email marketing solutions reviewed here.

However, to export your designs you’ll have to pay for a plan starting from $18 per month.

FAQ

What is the best email marketing software for Mac?

Direct Mail is the best native Mac application, while AWeber, Kit, and Brevo are the best cloud-based solutions. Direct Mail remains the only major email marketing application specifically designed for macOS.

Does Mailchimp have a Mac app?

No. Mailchimp is entirely browser-based.

Is AWeber good for affiliate marketing?

Yes. AWeber remains one of the most affiliate-friendly email marketing platforms available.

What is the best free email marketing software for Mac?

Kit, Mailchimp, MailerLite, Brevo, and AWeber all offer free plans.

Which email marketing software works best with Shopify?

Klaviyo and Omnisend are the strongest options for ecommerce businesses.