Effective email marketing isn’t easy to get right so we’ve taken a look at the best email marketing automation software for Mac in 2018 to drive higher conversions.
Nowadays, almost all of the top email marketing platforms like ActiveCampaign work on Mac but some are definitely better than others.
If combined with sales territory mapping software on your Mac, the tools featured here will help you create some really effective targeted email campaigns.
You’ll find a lot of these apps work on both Mac and PC so these reviews will also be of interest to Windows users too.
If you’re in a hurry, check out the comparison table below which features a shortlist of our top choices although you’ll find many more solutions reviewed here too.
Top Email Marketing Software For Mac Compared
|Works On Mac|
|Easy To Use|
|Email Marketing Automation|
|Works on iPad|
Here then is the definitive selection of the best bulk email software for Mac users in order of ranking.
When it comes to email marketing, ActiveCampaign is easily the best platform we’ve used on a Mac.
Not only does it do much of the hard work for you by automating email marketing but it’s extremely easy to use and feels like an application that was designed on Mac.
Even better it’s currently the best value for money email marketing platform out there starting at just $9 per month.
That’s cheaper than any other professional email marketing solution and in our view, ActiveCampaign is far more effective when it comes to getting results.
The main thing we like is that ActiveCampaign makes it extremely easy to create attractive email marketing campaigns that actually work.
ActiveCampaign is built around the idea of Marketing Automation which means that it triggers personalized emails to potential leads based on certain actions they make without you having to do anything.
This intelligent approach to mailout campaigns is not just time-saving but effective too because it’s incredibly well targeted.
The email editor in ActiveCampaign is an easy to use WYSIWYG editor that allows you to drag and drop text and images and customize things like fonts, titles and colors.
There are many themed templates to speed things up and all are optimized for mobile devices too. You can of course manually modify HTML and CSS if you know what you’re doing.
ActiveCampaign also includes its own Sales and CRM system to help bring everything together and manage everything under one app.
However, if you want to use your existing CRM solution, ActiveCampaign has Zapier which means it integrates with most major CRM software on Mac plus e-commerce sites, accounting apps and payment systems.
You can import contacts from Excel into ActiveCampaign’s CRM and the contact management system is well designed allowing you to see all recent activity with a particular person or client.
If you’re already using another email marketing service, ActiveCampaign can also migrate your contacts data for free automatically.
Although the results of this migration probably won’t be perfect, it will only require minor manual corrections afterward and is a lot quicker than entering contacts from scratch.
The Marketing Automation features are all about automating marketing channels using personal and behavioral data about contacts. This means less work for you and more conversions via targeted campaigns.
You can very quickly create sequences of actions or emails based on contact & behavioral data such as trigger follow-up emails based on your contacts actions and behaviors on your site or mail outs.
You can even trigger SMS texts to recipients based on their actions when opening your mail outs.
The general reporting features in ActiveCampaign are excellent and give full visibility of open rates, CTR, unsubscribe rate, forward rate and bounce rate etc. Automation Reporting was limited in previous versions but its now been improved to give you all the same details as general reports and now finally allows you to specify dates for automation reports.
One quite addictive reporting feature we do like is the ability to see a map of the world and watch where and how your recipients are interacting with mail outs in real-time.
Another neat feature we like is the ability to see exactly what contacts have clicked on such as “Buy Now” or “Subscribe” buttons in your email blasts.
This makes it much easier to place buttons more strategically and see what kind of content your subscribers are responding to.
Finally ActiveCampaign now allows you to do Split Testing. This makes it possible to do A/B Testing to see which formats, layouts and content are getting the best CTR and open rate.
Like almost all bulk email software, pricing for Active Campaign depends on the number of recipients you’re sending to.
If you’ve got less than 500 contacts, Active Campaign Lite costs just $9 per month which is extremely good value considering what you get.
For that you get unlimited sending, email marketing, newsletter sending and marketing automation for up to 3 users.
Plans for 1000+ contacts are modestly priced and you can change subscription as your business grows.
With all plans, you get a 15% discount if you pay up front annually rather than monthly.
Overall Active Campaign is still our favorite email marketing app for Mac users with the best tools you’ll get in any similar software for the price.
It feels like the team behind it understand the macOS aesthetic as well as everything that goes into successful email marketing campaigns.
You can find full details of Active Campaign pricing here.
You can try Active Campaign for free (no credit card required) to judge for yourself.
You can also watch a quick overview of how to get started with Active Campaign below.
GetResponse is an incredibly complete email marketing automation platform which goes way beyond just mail outs.
GetResponse covers everything from email campaigns and form creation to creating landing pages and webinars in one package.
It’s extremely easy to use, very reasonably priced and looks perfectly at home on Mac.
Among the many features of GetResponse are:
- Email Marketing
- Marketing Automation
- Landing Pages
- Forms & Surveys
- List Building & Management
- Analytics & Optimization
Like Active Campaign, GetResponse supports marketing automation to trigger specific events based on customer behavior.
It’s very easy to customize when you want these events triggered although it’s quite basic compared to Active Campaign.
GetResponse produces slick and professional email blasts with little effort via a WYSIWYG drag and drop interface.
The email creator is one of the best we’ve used allowing you to create customized emails in minutes by simply choosing one of the many templates.
There are over 500 templates and 1000 copyright free iStock images to get you started which you can edit and customize.
This includes everything from Opt-in Pages, Sales Pages and Promo Pages.
We particularly like the fact that Inserting images is considerably easier than many other email marketing apps because GetResponse conveniently scales and resizes images. This might sound pretty basic but you’d be surprised how many email creation tools make it very difficult to get images right.
You can easily drag and drop elements onto the page – there’s no coding or HTML required although there is an HTML editor if you know what you’re doing.
One of the most frustrating things when creating mailouts is making sure that they display properly in all the different types of email clients out there.
To make sure that your emails display correctly in all types of email providers, GetResponse has a useful email preview feature that shows you how it looks it different online email services such as Gmail and Yahoo Mail.
To make sure your mailouts don’t go straight into the spam folder, GetResponse also warns you if your emails read a bit spammy by giving you a spam rating based on blacklisted keywords.
The same goes for mobile as you can preview how your layout looks on mobile devices.
There’s also a companion GetResponse iPhone app so that you can monitor and manage campaigns on the move although it’s quite limited.
Beyond email, GetResponse also allows you to create effective Landing Pages. The Landing Page creator allows you to drag and drop elements onto a page to create them quickly.
You can even create sales pages with “Buy Now” and PayPal links on to convert visitors into paying customers.
If you’ve got a huge list of contacts, importing contacts is well implemented in GetResponse. You can import files (including Excel) in CSV, TXT, VCF, XLS, XLSX or ODS format.
Alternatively, you can connect to third-party services such as Google or Salesforce and automatically import your address book.
GetResponse will even indicate which email addresses are currently valid and which are no longer working, blacklisted or invalid.
Finally, tracking the effectiveness of campaigns is just as important as creating them and GetResponse provides detailed analytics about campaigns to help you gauge reach, open rate, unsubscribe rate, complaint rate and CTR.
In terms of pricing, GetResponse is very competitive. If you have up to 1000 subscribers, plans start at $15 per month with plans of up to 10,000 subscribers available.
If you run an enterprise or non-profit organization with over 100,000 subscribers, there are also special pricing plans available.
What we like about GetResponse’s pricing policy compared to the competition is that there are no contracts, no obligations and you can cancel anytime.
GetResponse doesn’t require your credit card details either in order to start the free 30 day trial.
Although you can only import a maximum of 250 contacts into the free trial, it’s enough to gauge the effectiveness of the app for your organization.
GetResponse is a powerful email marketing suite that does much more than just email blasts. If you master all of it’s features, you can create some really effective sales campaigns.
You can watch a useful overview of everything GetResponse can do below.
AWeber has been around since 1998 and in that time and in our opinion, is still one of the best value online email marketing platforms available for both Mac and PC users.
AWeber was one of the original email marketing automation solutions and creates highly targeted campaigns with little effort on your part.
If you like to have mobile control over your campaigns on the move too, the AWeber mobile app is also arguably the best we’ve seen in an email marketing software.
AWeber is packed with professional templates based on different themes and the quality is particularly good compared to the competition.
Social Media and third-party payment integration is also one of its strong points as AWeber is fully integrated with platforms such as Facebook, WordPress, PayPal and LeadPages.
Facebook integration is excellent allowing you to add email sign-ups to Facebook Pages with ease.
Email Automation, known as “Campaigns” in AWeber, is probably one of the software’s strongest features and helps build stronger customer relationships and more targeted campaigns.
AWeber will trigger follow-up emails, SMS messages and other actions depending on how you want to configure it meaning you don’t have to manually go through your reports and then follow-up afterwards.
When dealing with thousands of subscribers, this is incredibly useful and time-saving.
For instance you can setup a Welcome Campaign for new subscribers and then trigger Educational and Sales Campaigns afterwards depending on the response and actions of your contacts.
The way AWeber handles this is extremely easy – you simply drag and drop actions and order them in the priority you want them to happen.
The amount of video tutorials in AWeber is way ahead of most other email marketing software providers and they’re refreshingly clear, to the point and easy to follow.
There are also lots of useful video case studies too which provide examples of AWeber users that have successfully increased their conversion rates, email subscriber and sales.
In fact, AWeber provides a lot of very useful information on email marketing for free including an Ebook on Growing Your Business with Email Marketing.
If it’s newsletters you want to create, AWeber is excellent. We really like the Curate mobile app which allows you to gather useful information from across the web and automatically format it into a professional looking newsletter.
This makes it much faster to put together a professional newsletter meaning you can keep in touch with your clients or subscribers more regularly.
The slight drawback we found is that AWeber branding appears quite heavily on the newsletters you send out although it still massively time-saving.
In fact, the mobile tracking and control features are excellent in AWeber with both an excellent iOS and Android app to help manage email campaigns on the move.
In the two decades since it has been going, AWeber has covered all possible angles of email marketing. The interface may feel a bit dated but the marketing automation, templates and newsletter creation features are genuinely impressive for the money.
AWeber pricing starts are $19+ per month for 500 subscribers.
You can try a 30 day free trial of AWeber to judge for yourself.
You can also watch an overview of AWeber’s impressive social media features below.
ConstantContact has been in the email marketing business a long time and is an excellent option if you want something that’s hot on contact management and mobile optimized templates.
One thing we like about ConstantContact is that Contact Management is very well done and it allows you to import lists from Excel, Outlook, Salesforce and more.
There’s also a decent choice of mobile ready professional templates which you can customize by simply dragging and dropping images and text boxes.
Another thing that differentiates ConstantContact from the rest is that it also offers a personal marketing coach (at extra cost of course) to assist you with campaigns.
If you’re new to this business, then this can be a big help in setting-up your first marketing automation campaign, configuring auto responders etc.
If social media and third-party integration is important to you, you can connect your ConstantContact campaigns to Facebook but also platforms like WordPress, Shopify and Hootsuite.
Overall, ConstantContact is a well established, straightforward mass email marketing software although it has been left behind the competition somewhat since it first arrived on the scene.
Pricing for ConstantContact is divided into two types – Email and Email Plus.
The basic Email Plans starts at $20 per month for up to 500 subscribers but professional marketers will need the Email Plus plan which includes essential features such as marketing automation, multi-user support, coupons and surveys and polls. Email Plus plans start at $45 per month which is quite expensive compared to the competition.
However, you can try ConstactContact free for 60 days before committing to any plan and there’s a 30 day money back guarantee.
You can also watch an overview of ConstantContact below:
If it’s simply newsletters that you want to focus on, then check out FreshMail.
FreshMail is a Polish based company that’s all about creating impressive emails and newsletters with a powerful design editor and lots of glitzy templates.
In fact there are over 150 FreshMail templates all with tasteful designs and the ability to customize them exactly how you want with the FreshMail designer or you can import your own HTML designs.
In fact, when it comes to design, FreshMail is probably the slickest we’ve seen with professional templates inspired by newsletters sent out by companies such as The Guardian, Dolce & Gabbana and Lonely Planet etc.
FreshMail features a few nice unique features such as the ability to organize promotions via barcodes that users can use in retail stores making it an ideal email marketing software for retailers and shops.
You can import contacts in CSV or XLS format and upload contacts from Google, Basecamp and a few other online services.
FreshMail can even detect and remove duplicate contacts once they are imported.
The analytics allow you to track the activities, clicks and actions of your campaigns easily.
There are plenty of FreshMail video tutorials to help you get started and detailed How To guides if you get stuck.
Overall, FreshMail is easily the most design oriented email marketing software we’ve seen although it’s also very basic compared to powerful applications like Active Campaign and GetResponse.
There are no advanced features such as detailed reporting, automated marketing and mobile app access that you expect in most email marketing platforms.
The good thing though is that although there’s no FreshMail trial, you can start using it for free for up to 1000 emails or 500 subscribers. No credit card or contract is required to use the free version of FreshMail.
After that, pricing starts at a modest $12 per month for up to 1000 subscribers or you can Pay As You Go starting at $28 for 5000 emails.
If it’s newsletter email marketing campaigns you want to do without breaking the bank, give FreshMail a try.
SendinBlue is quite a basic email marketing solution but a good option if you don’t need lots of features or are looking for something free.
SendinBlue is certainly one of the cheapest email marketing software solutions we’ve seen and offers a generous free service for up to 300 emails per day.
Plans then start at a very competitive $7 for up to 40,000 emails per month going up to $66 per month for up to 120,000 emails per month.
Note that in the free version and more basic plans, there’s quite a bit of SendinBlue branding included in mail outs and reporting tools are very limited.
The email designer is an easy to use drag and drop editor although templates are very limited in SendinBlue. You can however use your own HTML code to create customized templates instead.
One tip – if you’re going to be targeting mobile users, make sure you use the Responsive Design Builder.
A useful touch in SendinBlue is the ability to preview mails before you send them and specify the date that you want them sent on.
SendinBlue is also integrated with publishing platforms such as WordPress, Magento, PrestaShop, Drupal and WooCommerce.
SendinBlue also allows you to send SMS text messages instead of emails although you can’t trigger SMS messages depending on actions that recipients perform when they receive the mail.
In fact the email marketing automation features are very limited compared to the other software featured here.
There’s no SendinBlue free trial because you can send up to 300 emails per day for free with no credit card or contracts required.
If you’re new to email marketing, SendinBlue is a good way to get started without spending a cent but overall it’s quite limited.
Response Wise is a relative newcomer to email marketing but a very good starting point for newcomers.
Response Wise is aimed at beginners to online marketing so it’s very easy to use and offers all the basics such as templates, analytical tools and landing page editor.
Response Wise allows you to customize the default HTML mailout templates, survey builders and landing pages to help setup effective conversion pages.
You can automate pretty much everything and even perform Split Testing to figure out which emails are most effective with your customers.
The customer service for Response Wise is free and generally excellent and they will also help you migrate data from your previous platform if you’re using one.
The user guides are a bit limited – the video tutorials on the site are still missing but there are basic step-by-step guides to help you instead.
Pricing plans start at $15 per month but you don’t need to pay anything until the 30 day free trial has ended. There are also other plans for up to 10,000 and up to 25,000 subscribers for big businesses.
Direct Mail is one of the few email marketing software that’s designed specifically for Mac.
Direct Mail is easy to use, free for up to 50 mails per month and has flexible pricing plans beyond that.
Direct Mail which has lots of elegant and professional looking template designs to choose from.
The templates are easy to customize although you can only modify things like the amount of columns, titles, text and tables you want to insert.
If you know HTML though, you can import your own templates from scratch or you can import email marketing templates from apps like Apple Mail, Mail Designer, MailChimp, Campaign Monitor or any other HTML document.
Direct Mail uses a WYSIWYG interface so you can see your mailshots take shape as you edit them. Adding images is simply a case of dragging and dropping them into the interface and they are automatically optimized for Retina displays.
The only issue you may have is resizing images to a size that looks good in the templates – it would be more convenient if Direct Mail resized images automatically as messing around trying to get them right takes more time that it should.
Particularly useful in Direct Mail is the Email Preview feature which allows you to design test how your newsletter will look in 30 different email clients depending on the email account your customers are receiving in (such as Gmail, Hotmail, Outlook, Thunderbird etc).
This helps avoid annoying formatting issues caused by different email providers which is quite common since they all handle images and text slightly differently.
Another useful feature is integration with Spam Assassin which warns you whether it could potentially be flagged as spam and this not get through or worse, get you and your company blacklisted. It will also warn you if there are any broken links in your emails.Direct Mail can import contacts from major database software such as OS X Contacts, Daylite, Google Sheets, Outlook and FileMaker Pro. You can also import from CSV and MySQL databases.
If you use other CRM software, Direct Mail integrates with most major CRM solutions via Zapier including Slack, Salesforce and Shopify.
The tracking tools in Direct Mail are useful and succinct, providing a clear overview of the opened and unopened rate with the top 5 most clicked links clearly visible.
You can also see where in the world you customers are and which states and countries you’ve penetrated best with your mailshots.
Reports can also be delivered to your iPhone via a free app called Stamps for Direct Mail.
You can conveniently schedule or cancel deliveries of email campaigns on the go – useful if you want to put a last-minute block on your newsletter bulk mails.
The Direct Mail software itself is free from the Mac app store but if you need to send more than 50 mails per month, you can upgrade your quota by paying in-app.
You can buy an unlimited or pay-as-you-go subscription. Depending on the number of bulk e-mails you want to send, Pay Per Email rates range from $15 for 500 recipients to $499 for up to 50,000 recipients.
Whichever you choose, you’re not locked into a contract. You can quit Direct Mail at any time and there’s a 30 day money back guarantee if you’re not satisfied.
Direct Mail is perfect for those that want a dedicated Mac email marketing application although it lacks the power and marketing automation features of the top products.
MaxBulk Mailer has a desktop client for both Windows and Mac (so it’s perfect for those that work on teams on both platforms) but is aimed at professionals and web designers who have some technical knowledge.
MaxBulk Mailer is suitable for a range of marketing tasks from simply sending press releases and newsletters to price lists and sales promotions.
It doesn’t include any newsletter templates but it does support text and HTML formatted emails which you can then save as templates for frequent use. It also allows you to attach files and images to your mailouts.
There is an address list manager to manage recipients and there are no extra costs once you’ve made the initial $59.99 purchase no matter how many people you send to.
For those that know what they’re doing with databases, there’s support for mySQL, postgreSQL and ODBC databases.
Technical knowledge isn’t required though – MaxBulk Mailer is generally very easy to use and you can check the extensive user manual to see how to get started publishing your first newsletter.
The only slightly technical part is setting-up email configurations but you can do this using Gmail quite easily using these mail configuration instructions.
Note that if your email list is currently in Excel format, you can’t import them into MaxBulk Mailer in XLS format but you can convert them into text format first or copy them in from the clipboard.
If you’ve got some technical knowhow and want a very basic bulk email tool with a Mac desktop client, MaxBulk Mailer is worth a shot.
Hoolie is a very basic group email marketing newsletter software that’s designed specifically for Macs.
It’s made by the same developers as GroupMail for Windows which counts the BBC, Adobe and Fulitsu among its customers although it’s nowhere near on the same level as GroupMail.
Hoolie is aimed mainly at those that need a simple but elegant way to send newsletters and uses a (WYSIWYG) interface that means you don’t have to mess around with HTML to format your mails unless you want to.
You can also use one of several ready-made templates although they’re quite basic.
Hoolie doesn’t import contact lists from Excel but it is integrated with your Mac’s Address Book. Your contacts aren’t saved online anywhere either – they remain on your Mac at all times.
There are no limits or monthly costs – simply buy the app from the Mac App Store for $49.99 and off you go.
As the name suggests, Autopilot is all about automating as much of your email marketing campaigns as possible.
Autopilot helps you create highly personalized emails, SMS texts and even in-app messages which should in turn return better conversion rates and reader loyalty.
Everything in Autopilot can be synced with most major CRM software on Mac or Google Analytics.
Autopilot uses sophisticated tracking and organizes your clients including such things as Smart Segments to group users of similar values or demographic.
There are also tools to help you perform A/B testing to improve your marketing strategies.
Autopilot has a basic email composer which allows you to create professional mail outs although it doesn’t support dragging and dropping or resizing of images.
There’s integration with Facebook which notifies you of the exact link that someone has clicked on allowing you to turn anonymous clicks into leads or customers.
Once they’re added to your contacts, the actions and activities of these users is automatically tracked by Autopilot.
Autopilot is a very well-organized email marketing software for Mac users and is certainly gives you a high degree of control over automated marketing and capturing new contacts.
It is considerably more focused on marketing automation than design though and doesn’t have the range of templates and email design flair that most of the marketing software featured here do.
Pricing for Autopilot starts at around $20 for 1000 contacts or $40 a month for business users that need Salesforce integration, A/B split testing and segment.com integration.
If you want to focus on pure email marketing automation, Autopilot is a powerful, easy to use option but it lacks the comprehensive tools of the top picks.
If you don’t have the time or money to invest in a full-time email marketing effort, then look no further than OutBoundEngine.
OutBoundEngine is expensive starting at $179 per month but for that price, the company provides its own in-house copy writing, marketing design and tracking services.
All marketing material is branded for your business and the OutBoundEngine team can produce material in just a few days after receiving logos and other assets from you.
This makes OutBoundEngine very different from other email marketing software and is obviously reflected in the significantly higher price compared to other options.
It means you don’t have the expense of employing your own large in-house marketing team (or any at all) and is definitely worth closer inspection, especially for small businesses.
OutBoundEngine claims it sent around 102,500,00 emails on behalf of clients so it’s clear the team has some serious experience in effective bulk emailing.
There are many satisfied customers and businesses that testify that paying the extra money for an outsourced marketing solution like OutBoundEngine has definitely been worth it so it clearly works for some.
The fact that huge Real Estate companies such as Remax, Prudential and Century 21 use OutBound Engine says something about how cost-effective it is.
The other unique thing about OutBoundEngine is that it provides specialized targeting for specific industries. This includes specialized content for Real Estate, Insurance, Financial Advisors, Mortgage Lenders, Wellness Services, Automotive, Beauty Salons, Legal, Home Services, Massage Therapy and other Promotional Services.
One of the most time-consuming aspects of email marketing is tracking your campaigns. OutBoundEngine automates tracking of engagement and then automatically identifies which customers or clients are ripe for conversion.
It tracks all of your mailouts and social media channels and alerts you to “warm” or “hot” leads that looks good for conversion.
One other nice thing we like about OutBoundEngine is that it allows you to setup and track your own referral program so that users and customers are encouraged to spread the word about your services.
Pricing for OutBoundEngine mainly depends on the number of subscribers you want to target.
It starts at $179 per month for the Basic Plan for up to 300 contacts which includes branded content for your marketing campaign, two automated email campaigns per month, engagement tracking and support from the OutBoundEngine team whenever you need it.
The Value plan is $229 per month and supports up to 1000 contacts and 30 social media posts per month. The Premium Plan costs $299 per month and supports up to 10,000 contacts plus the bonus of quarterly referral campaigns.
OutBoundEngine can also provide quotes for specific cases, businesses and large enterprises.
If you just want a fire and forget email marketing solution without the hassle of managing it, creating material or even tracking it, OutBoundEngine is a really unique and effective email marketing solution.
The best thing to do is try a free demo of OutBoundEngine where they’ll ask for you a few details about your business and then send you a sample of the kind of material they can produce for you based on your business and branding.
Vertical Response is a cloud based email and social media marketing platform that’s easy enough for anyone to use.
Vertical Response allows you to preview how your mailshots will look on up to 60 different devices and email providers, so if you’ve had problems with mailout formatting before, it could be your answer.
You can easily drag and drop images and text into emails although and there are many attractive templates to get you started.
There are automated features such as automatic follow-up emails, autoresponders and clear reporting tools.
Vertical Response is also integrated with social media such as Twitter and Facebook and can track those that have interacted with your mailouts.
Vertical Response produces professional results with very little know-how and has a buzzing online community of users to help you in case of problems.
Vertical Response is free for up to 300 contacts and 4000 emails per month but there are also pay as you go and monthly payment plans.
Parallels allows you to run Windows on a Mac and therefore install Sendblaster as if you were using a PC.
Once installed, Sendblaster works exactly the same as if you were using a PC including the message editor, contact list manager and newsletter mailing via your SMTP server via the turboSMTP wizard.
Sendblaster is available both in Free and Pro edition. The Free edition is a good way to see if you like Sendblaster although for serious use, you’ll need to upgrade to the Pro edition because the free edition is limited to just 100 recipients as you can see from this Sendblaster Free v Pro comparison chart.
If there are other Windows applications that you miss on our Mac, installing Windows on your Mac to use Sendblaster is a good investment as you can then install any PC software on your Mac.
However, there are many more tailor-made solutions for Mac here that we’d recommend over going down this route.
MailChimp is one of the most popular online email marketing solutions out there and the interface features a very nice Mac aesthetic.
MailChimp is a popular starting point for those getting started in email marketing because it allows a very generous 12,000 email or 2000 subscriber limit for free.
MailChimp has an excellent template designer, subscriber manager and has iPhone/Android tracking apps. It’s also got lots of tools for targeting and retargeting users.
It’s got excellent tracking tools which show you subscription rate, opening percentages, click rate and other useful stats to help you improve your campaigns.
MailChimp can even recommend the optimum time for sending out mails based on your subscriber behavior and target other subscribers that may be interested in your content.
MailChimp can also be integrated with CRM software such as Salesforce and Eventbrite or content management systems such as WordPress by going to “Integrations” within your MailChimp account.
MailChimp is free for 12,000 mails/2000 subscribers which is easily the most generous free deal on the market and there’s no need to give your credit card details in order to use it.
If you need more power, there are monthly payments plans starting from $10+ per month for sending unlimited mails to 50,000 subscribers or $425+ per month if you’re a big business with heavy-duty email marketing needs.
You can find full details on MailChimp pricing here.
Overall, MailChimp is a very accomplished e-marketing tool suitable for a wide range of abilities and needs.
PhpList is an open source email marketing software for Mac which is very powerful although it’s not very suitable for beginners.
PhpList is open source as the creators take privacy very seriously and unlike most email blast tools, it doesn’t store any of your data online.
Everything is stored on your Mac and you can extend the functionality of PhpList with different add-ons and templates .
PhpList looks very basic and is definitely designed with programmers or those with technical know-how when it comes to setting-up servers but if you can master it, it’s a very secure and powerful free email blast software for Mac.
Because PhpList is open source, it’s completely free to use for up to 300 emails.
For bigger mailout quotas, can pay for subscriber plans ranging from $10 per month for 10,000 subscribers up to $300 per month for 100,000 subscribers.
Email Marketing Software To Avoid On Mac
There are a few other email marketing options on Mac that have been around for a while but have either been pretty much abandoned by the developers or don’t have a particularly good rep anymore.
These are a few you should avoid when choosing which one to go for.
The only real advantage of EmailCampaign is that unlike most desktop email marketing software for Mac, it also works on older Macs.
EMailCampaign works on OS X 10.3 Panther and above although as a result, the interface and features are a bit dated.
However, you’re definitely much better off using one of the web-based email marketing software already featured here tahn EmailCampaign if you’re working on an older Mac.
It’s also necessary to have knowledge of HTML if you want to design templates in EmailCampaign as the templates require HTML editing if you want to customize them.
EMailCampaign hasn’t been updated in a long time and users that have purchased it report problems getting any response from the developer over bugs or support.
Although EmailCampaign was one of the first truly dedicated email marketing software for Mac programs but there are definitely better options available nowadays.
MacMass Mailer is a bare bones but powerful email marketing for mac solution which is aimed those with some technical knowledge.
There’s no glossy interface but there are tutorials. MacMass Mailer is a one man operation and hasn’t been developed much over the past 5 years so don’t expect much support.
The website is quite hard sell but there’s a video showing you MacMass Mailer in action.
Mailings used to be a cheap and cheerful email marketing software for Macs but unfortunately has gone downhill somewhat.
It seems that the developer has all but abandoned development of it since OS X 10.6 as it doesn’t even support OS X 10.9 Mavericks or above.
There’s no online support or manual and many Mac users report problems getting a response out of the developers regarding bugs and issues they are having.
Until development is resumed, our advice is to stay away from both the full version of Mailings ($24.99) and the Lite version ($9.99).
Email Marketing Templates For Mac
One thing that Mac users lack when it comes to email marketing is the wide variety of templates that are available on Windows.
Most email marketing templates for Mac come as part of the software options reviewed here and you can’t actually download standalone email marketing templates for Mac.
However, MailChimp does allow Mac users to design their own templates via Mail Designer 365 for Mac (formerly known as Mail Designer) which allows you to create professional looking templates without needing any knowledge of HTML.
You can use Mail Designer 365 for Mac as an all-in-one email marketing tool if you just want to create responsive newsletters as it will also integrate with your default mail client such as Apple Mail or Outlook.
However any email marketing software that can import HTML (which is pretty much all of them) can import templates made in the app.
The Mail Designer 365 app itself is free but there are in-app purchases depending on the size of your business.
Useful Tips On Choosing Email Marketing Apps
There’s a few things to be aware of before choosing email blast software. Here are some useful insights to consider
- Some vendors offer a free service for sending mail to a limited number of recipients which may be suitable for very small scale marketing efforts. However, these free versions sometimes include heavy branding by the vendor as it’s a way to promote their own service and brand to your subscribers. Usually if you upgrade to a paid subscription you can remove or limit this branding but make sure before you sign-up for any service that you’re comfortable with the amount of vendor branding on your marketing emails.
- The best email marketing software on the market is all web-based but the good news is that almost all of them work well and look great on a Mac. Most bulk email marketing software on Mac is also commercial i.e. requires payment or subscription. Usually this consists of two payments models – pay as you go or a monthly subscription (the latter being more common). Subscriptions can range anywhere from around $12-40 per month for the most basic plans depending on the number of emails you want to send or the number of subscribers you need to reach. The exception is OutBoundEngine which is basically an entirely outsourced email marketing solution which also writes, designs and tracks your email campaigns for you. Most email marketing software developers offer discounts if you pay for a subscription annually rather than monthly.
- Other than price, there a few things to bear in mind when choosing which marketing planning software to go for apart from the pricing plan. Support is something that is quite important with email marketing software especially if you’re dealing with thousands of email blasts that either aren’t formatting correctly or not being received for some reason. The best services feature Live Chat, Telephone and Email support so make sure to check this before subscribing. Others rely on user forums to help you find solutions yourself but this can be extremely frustrating if you’re dealing with mass mail outs.
- Make sure that the software you choose can import your contacts. Most decent services can import from Outlook, Excel, CSV, OS X Contacts etc. It’s also important to make sure that if you choose to leave the service, that you can export your contacts in a format that can be read by other marketing software so don’t forget to check this too. The same goes for unsubscribing users from your mailing list – make sure that the software enables users to easily unsubscribe otherwise you just end up getting a bed rep. The best email marketing services also allow you to setup auto-responders which can send mail to your users or subscribers on important dates such as birthdays, anniversaries, welcome emails and goodbye emails for unsubscribers.
- Finally, tracking your campaigns is essential to making sure that your email marketing campaigns are being effective. The best email marketing software for Mac allow you to see at a glance importing stats such as open rate, click-through rate (CTR) rate, subscribe/unsubscribe numbers etc. Most of the most advanced marketing software can even trigger events based on the actions of users when they receive the mail such as send more tailored follow-ups, promotions and other marketing material (known as marketing automation). An increasing number also integrate with Google Analytics and CRM software such as Salesforce.
- GDPR compliance is something that has affected many online businesses and its particularly relevant when it comes to email marketing. The General Data Protection Regulation went into effect on May 25, 2018. If you’re going to be targeting users in Europe, it’s important the software you use is GDPR compliant to protect user privacy. There are some good tips from AWeber on how to make sure you are fully GDPR compliant.
- One final word of caution before using any kind of email blast program: Building a strong subscription base can be incredibly effective at increasing sales and many marketeers and website owners will tell you there’s nothing more powerful than a loyal email subscriber list when it comes to making conversions and sales. However, although bulk emailing software is an effective way of targeting large numbers of customers, it must be used following local anti-spamming laws otherwise it can do more harm to your business than good.
Anti-Spam Laws & Email Blast Software
Using email marketing software aggressively can quickly earn you a reputation as a spammer among customers. Spamming (bombarding people with commercial e-mail) or sending Unsolicited Commercial Email (UCE) should be avoided at all costs and is even illegal in some countries.
You should also only use e-mail marketing software to target customers who have willingly given you their e-mail address for commercial purposes.
Harvesting e-mail addresses from the internet and spamming them may not only be illegal but will have a negative effect on your organizations reputation. And subscribers should also always be offered an “Opt-out” or “Unsubscribe” option in every mail out you send.
Note that bulk mailing can also result in your internet connection being suspended by your ISP. You should check with your email provider whether it supports bulk mailing – Gmail for example limits e-mail sending to 500 a day to prevent spamming.
For more information on bulk email limits, check here.
We hope this article helps you in promoting your business to a wider audience using your Mac and gets the most out of your marketing campaigns.
The best email marketing software for Mac is still cloud based, and you still can’t get better than ActiveCampaign for overall design, power, ease of use, value for money and ability to target and monitor campaigns.
If you have any other questions or problems with email marketing software on your Mac, or any experiences with the software featured here, let us know in the comments below.
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