Best Email Marketing Software For Mac of 2025 (Free & Paid)

Effective email marketing helps turn leads into customers and offers a high ROI for small businesses.

Nowadays, modern email marketing tools are not about blasting out thousands of emails and hoping for the best.

They focus on permission-based strategies – targeting potential customers, engaging them, and converting them into clients.

However, in our research we found that almost all email marketing tools are now cloud-based, with Direct Mail being a rare exception offering a Mac desktop app.

We also discovered that desktop-only solutions can limit business growth, making cloud-based platforms generally more practical.

What Makes The Best Free Email Marketing Platforms?

Many of the services we tested offer basic free versions. Some are more generous than others but we found many had the following in common.

Key factors to consider if you’re looking for a free solution include:

• Email Sending Limits: Top platforms typically allow between 500 to 10,000 monthly email sends on free plans.
• Subscriber Limits: Free plans often support between 500 to 2,000 contacts.
• Automation & Segmentation: Effective tools provide basic automation, segmentation options, and personalization features to target specific audience groups.
• Features: Look for A/B testing, customizable templates, drag-and-drop builders, and analytics dashboards for performance tracking.
• Scalability: The best software scales with your business, offering premium upgrades for higher email volumes, advanced automation, and CRM software integration.
• Pricing Structure: Transparent pricing models for premium plans make upgrading easy when needed.

Examples of some of the best free platforms include Kit (user friendly generous free tier) and Mailchimp (lots of integrations).

The best solution for you will depend on your growth needs, budget, and campaign complexity.

Comparison Table

Product	Free Plan Limits	Automation	Subscriber Limit	Email Sending Limit	Pricing

Direct Mail

No free plan; macOS only

Basic automation

Unlimited

Unlimited

$15/month and up

Kit

10,000 Free (limited Shopify users)

Basic Shopify automation

Unlimited

Varies

Included in Shopify plans

GetResponse

500 subscribers

Email automation & segmentation

500

2,500/month

$19/month and up

Omnisend

250 contacts

Advanced automation

250

500/month

$16/month and up

Constant Contact

No free plan

Basic automation

Unlimited

Varies

$9.99/month and up

Zoho Campaigns

2,000 contacts

Segmentation & automation

2,000

12,000/month

$4/month and up

AWeber

500 subscribers

Automation & tagging

500

3,000/month

$19.99/month and up

MailChimp

500 subscribers

Basic automation

500

1,000/month

$13/month and up

Hoppy Copy

No free plan

AI-powered email copywriting

Unlimited

Unlimited

$49/month and up

ActiveCampaign

100 contacts

Advanced automation

100

Unlimited

$29/month and up

Klaviyo

250 contacts

Advanced segmentation

250

500/month

$20/month and up

Ortto

2,000 contacts

Automation & segmentation

2,000

8,000/month

$29/month and up

OutBoundEngine

No free plan

Managed email marketing service

Unlimited

Unlimited

Custom pricing

With this in mind, here are the best email marketing platforms to use on a Mac in 2025.

1. Direct Mail (Best Mac App)

Direct Mail is one of the few Mac-specific desktop email marketing tools, ideal for small businesses needing an offline solution.

It offers elegant, customizable templates, a WYSIWYG editor, and easy drag-and-drop image insertion optimized for Retina displays.

Notable features include an email preview tool for testing newsletters across 30 clients and useful tracking reports viewable via the Stamps app.

However, we found that it lacks advanced features like landing page creation, webinars and automation, making it unsuitable for businesses with large subscriber bases.

Overall, Direct Mail is a good choice for Mac users seeking a simple, native email marketing tool.

You can check out our full Direct Mail review for more.

Pricing: 150 e-mails free / Subscriptions starting from $15/month and credit system available

Pros:

• Free for up to 150 mailouts
• Mac desktop client
• Slick email templates
• Easy to customize templates

Cons:

• No landing page creation tools
• No marketing automation tools

2. Kit (Best Free Software)

If you’re a small business on a tight budget, then the best free email marketing solution you can use on a Mac is Kit (formerly ConvertKit).

Kit is an incredibly popular marketing tool used by bloggers, individuals and those that run online courses to promote their brand.

If you’re looking for fancy looking newsletters and mailouts then Kit probably isn’t for you but if you’re looking for an email marketing solution that you can use in minutes, it’s a breath of fresh air.

Kit is ideal for those that want to share what they are doing with their audience without getting bogged down in the complexities of advanced email targeting.

You can start using Kit for free which allows creation of unlimited landing pages and forms, unlimited traffic, a customizable domain and the ability to manage up to a generous 10,000 subscribers.

Pricing: Free for up to 10,000 subscribers / Plans starting from $25/month.

Pros:

• Free forever plan supports 1000 contacts
• Ideal for freelancers or one person businesses looking to promote themselves
• Very easy to use

Cons:

• Limited templates
• Not suitable for agencies
• Limited email marketing tools

3. GetResponse (Best For Agencies)

Source: GetResponse

GetResponse is a comprehensive email marketing automation platform offering email campaigns, landing pages, forms, webinars, CRM, and analytics.

It’s user-friendly, affordable, and works well on both Mac and Windows.

The platform features powerful automation tools to trigger events based on customer behavior and a top-notch drag-and-drop email creator with over 500 templates and 1,000 stock images.

Users can easily design customized emails, opt-in pages, sales pages, and promo pages.

A free version allows up to 2,500 email sends per month, making it a great option for getting started.

You can check out our full review of GetResponse for more on this email marketing platform.

Pricing: Free version for 2,500 mailouts / Plans starting from $15.58/month for unlimited mailouts

Pros:

• Free Forever plan available
• Easy to use
• Great for creating effective landing pages
• Ideal for agencies
• CRM integration with Salesforce
• Lots of free stock images

Cons:

• Analytics tools are limited
• Online support only

4. Omnisend (Best For Ecommerce)

Omnisend is an intuitive email marketing platform with a special focus on e-commerce and automation tools.

It supports automated emails by segments, as well as SMS and MMS messaging. It also helps to reduce drop-offs like cart abandonment and sends out on-boarding welcome emails.

The platform’s powerful segmentation tools target customers based on shopping behavior to boost conversions.

Pro plans offer a Customer Success Manager to help set up campaigns or migrate from other services.

Omnisend integrates seamlessly with platforms like Shopify and WooCommerce using its Product Picker feature.

You can also read our full Omnisend review for a closer look.

Pricing: Free for 500 mailouts / Plans starting from $16/month.

Pros:

• Lots of Ecommerce integrations
• Product Picker integration with multiple ecommerce platforms
• 2000 free subscribers mailouts per month
• Powerful analytical tools
• Lots of professional templates
• Gives a good ROI compared to other ecommerce email marketing tools
• Free forever version available

Cons:

• No phone support
• Email customization limited

5. Constant Contact (Best For CRM)

Constant Contact is a user-friendly email marketing solution ideal for small businesses and non-profits.

It simplifies email targeting with features like automatic welcome emails, subject line testing, and contact segmentation.

Contact management is a standout feature, allowing easy list imports from Excel, Outlook, and Salesforce.

The platform offers customizable templates and analytics to track ROI and improve conversion rates. Integration with LeadPages helps turn visitors into customers faster.

You can also check out our full Constant Contact review for more.

Pricing: Free Trial / Plans starting from $12/month.

Pros:

• Incredible range of professional templates
• Unique Event Management tools
• High deliverability rates
• Easy to learn and use

Cons:

• Limited marketing automation tools
• No free forever version

6. Zoho Campaigns (Best For Beginners)

If you’re looking for an easy to use email marketing software for beginners then look no further than Zoho Campaigns.

Zoho Campaigns has a ton of attractive newsletter templates which cover everything from Black Friday to seasonal events and other themed campaigns.

It has a simple drag-and-drop interface and you can set up follow-ups and other automated actions to manage your campaigns.

Zoho Campaigns is obviously integrated with all other existing Zoho products and there’s also third-party integrations with tools like G Suite, SurveyMonkey, Facebook, YouTube, WordPress etc.

Zoho Campaigns also has a Forever Free plan that allows you to send up to 6,000 emails a month to up to 2,000 subscribers and beyond that plans are reasonably priced starting at $3.00 per month.

Pricing: Free / Plans starting from $3.00/month.

Pros:

• Very easy to use
• Integrated with Zoho CRM
• Integration with other Zoho products
• Free Forever plan available

Cons:

• Email templates are a bit dated

7. AWeber (Best Value)

Source: AWeber

AWeber has been around since 1998 and still remains one of the best tools for email marketing on all platforms.

It offers a generous free plan for up to 500 subscribers and competitively priced paid plans.

The platform simplifies campaign creation with some advanced automation features, allowing follow-up emails, SMS, and other actions based on user interactions.

Its mobile app is one of the best for managing campaigns on the go. AWeber provides high-quality templates and a drag-and-drop interface for building automated email marketing strategies.

Users can easily set up welcome, educational, and sales campaigns.

Pricing: Free / Plans starting from $12.50/month for 25,000 subscribers

Pros:

• Lots of reporting tools
• Excellent value for money
• Slick, useful mobile app

Cons:

• Free plan limited to 500 contacts
• Limited analytics tools

8. MailChimp (Best For Integrations)

MailChimp is one of the most well-known email marketing solutions out there, ideal for beginners with a free plan supporting 1,000 emails per month and 500 subscribers.

It offers a user-friendly template designer, subscriber manager, tracking tools, and mobile apps.

Advanced features include subscriber targeting, optimal send-time suggestions, and seamless integration with over 2,000 apps via Zapier.

However, it lacks advanced automation and has strict content rules, which can lead to sudden account suspensions for certain topics.

Pricing: Free for up to 1000 subscribers / Plans starting from $20/month

Pros:

• Free for up to 1000 email sends
• Easy to create campaigns
• Hundreds of integrations
• Detailed reporting features

Cons:

• Expensive paid plans
• Online support only
• No automated marketing features

9. Hoppy Copy (Best For AI)

Hoppy Coppy is an AI-powered email marketing platform that does a lot of the writing, formatting and idea generation for you.

Hoppy Copy is web-based so it works on any version of macOS without the need for additional software.

The platform has plenty of good looking e-mail templates, sequences, and newsletters that you can customize or ask AI to write for you.

The AI assistant helps with copywriting including subject lines, email content and suggests effective calls-to-action.

You can collaborate with other users on the same campaign although this requires upgrading to a Pro plan.

All Hoppy Coppy pricing plans include the AI assistant but for unlimited generation, images and competitor tracking you need one of the Pro plans.

Pricing: Starts at $23 per month

Pros:

• AI generated emails and campaigns
• Web based so can be used in any version of macOS
• Team collaboration support for higher paid plans

Cons:

• Many templates and collaboration features only available in Pro plans
• No dedicated Mac app for offline work

10. ActiveCampaign (Best For Automation)

ActiveCampaign is a powerful and user-friendly email marketing and customer experience automation (CXA) platform.

It excels at automating personalized emails based on user actions, saving time while improving campaign targeting.

The WYSIWYG email editor allows drag-and-drop customization with mobile-optimized templates and support for manual HTML/CSS edits.

ActiveCampaign also includes a built-in Sales and CRM system for centralized management.

Overall, it’s an ideal solution for those that need hands-off, effective email marketing campaigns.

Pricing: Plans starting from $15/month, Enterprise plans available

Pros:

• Amazing automated email marketing tools
• Migration help transferring from other platforms
• Excellent integrated CRM
• Lots of third party integration with other software

Cons:

• Steep learning curve at first
• Pricey for very large contact databases

11. Klaviyo (Best For Shopify)

Klaviyo is a powerful email marketing solution designed for eCommerce businesses, especially those using Shopify.

Its Shopify plugin helps recover lost sales, segment audiences, and send targeted email campaigns. Klaviyo also integrates with platforms like Salesforce, WooCommerce, Stripe, and Magento.

It offers automation for both email and SMS marketing.

While highly capable, Klaviyo is more suited for users with prior email marketing experience.

Pricing is quite high with enterprise options available.

Pricing: Free Trial / Plans starting from $45/month.

Pros:

• Excellent integration with Shopify
• Lots of third party integrations
• Powerful e-commerce automation and targeting tools

Cons:

• Takes a lot of learning
• Pricing

12. Ortto (Best For Automated Marketing)

Ortto is a powerful marketing automation tool for personalized emails, SMS, and in-app messages, aiming to improve conversion rates and audience engagement.

It integrates with major CRM software and Google Analytics, offering features like Smart Segments and A/B testing to refine strategies.

While its basic email composer lacks drag-and-drop functionality, Ortto excels in tracking user actions and syncing contact data automatically.

Integration with Facebook helps turn clicks into leads. The platform focuses more on automation than design, with fewer templates compared to competitors.

Pricing starts at $99 for 5,000 contacts, with advanced business plans at $299 per month. It’s ideal for users prioritizing automation over design features.

Pricing: Free Trial. Plans starting from $99/month.

Pros:

• Automated marketing features are impressive
• Powerful A/B testing tools
• Excellent social media integrations

Cons:

• Lacks of email templates
• No drag and drop image support

13. OutBoundEngine (Best For Content Marketing)

OutBoundEngine is a hands-off email marketing solution ideal for businesses without the resources for a full-time marketing team.

Starting at $199 per month, it provides in-house copywriting, design, and tracking services, creating branded marketing material within days of receiving your assets.

It also includes referral program tracking to encourage customer promotion.

Pricing depends on contact volume, with plans starting at $199 for up to 300 contacts, $299 for 1,000 contacts and 30 social posts, and $499 for 10,000 contacts plus quarterly referral campaigns.

A free demo is available to showcase customized marketing materials for your business.

Pricing: Plans starting from $199 per month

Pros:

• Allows you to contract out email marketing content
• Tracking and analysis is done for you
• Allows you to setup your own referral program

Cons:

• Only suitable for those that don’t want to create their own content
• Expensive plans

Email Marketing Templates For Macs

When it comes to email marketing templates, most email marketing solutions include their own range of customizable mail out templates although none of them actually allow you to download and edit them on your Mac desktop.

You can however use Mail Designer 365 for Mac which allows you to create professional looking templates without needing any knowledge of HTML.

You can then import the designs in HTML format into any of the email marketing solutions reviewed here.

However, to export your designs you’ll have to pay with in-app purchases starting from $35.00 going up to over $50 for businesses.

FAQ

Does Apple Mail support email marketing campaigns?

Apple Mail is not designed for large-scale marketing campaigns but can integrate with many email marketing solutions.

What is the best free option for beginners?

Kit and Mailchimp offer excellent easy to use free plans with essential features, making them great for those just starting.

Can I manage email campaigns on macOS without web-based tools?

Most modern email marketing solutions are web-based. Desktop alternatives specifically for macOS are limited.

Is GDPR compliance necessary for email marketing in the U.S.?

No, but it is essential for businesses operating in or targeting the European Union.

Can email marketing platforms be used for spamming?

Using email blast software on a Mac aggressively can quickly earn you a reputation as a spammer among customers.

Spamming (bombarding people with commercial e-mail) or sending Unsolicited Commercial Email (UCE) should be avoided at all costs and is even illegal in some countries.

You should also only use e-mail marketing software to target customers who have willingly given you their e-mail address for commercial purposes.

Harvesting e-mail addresses from the internet and spamming them may not only be illegal but will have a negative effect on your organizations reputation.

And subscribers should also always be offered an “Opt-out” or “Unsubscribe” option in every mail out you send.

Bulk mailing can also result in your internet connection being suspended by your ISP.

You should check with your email provider whether it supports bulk mailing – Gmail for example limits e-mail sending to 500 a day to prevent spamming.