Best Email Marketing Software For Mac of 2025 (Free & Paid)

Whether you’re running a small business, managing a growing online store, or sending out a weekly newsletter from your Mac, a reliable email marketing platform is one of the best investments you can make.

The good news? In 2025, the best email marketing tools work beautifully on Macs – many are entirely web-based, while others offer Mac-friendly apps and deep integrations with macOS features like Apple Mail, Safari extensions, or easy contact syncing with iCloud.

I’ve tested over 50 different email tools over the years and these are easily the best ones that work on Macs and offer the best integration with macOS.

Below, I’ve rounded them up including tools that combine powerful automation, beautiful templates, CRM software integration and reliable deliverability.

What Makes The Best Email Marketing Platforms?

As a Mac user, you don’t just want any email marketing tool – you want one that fits naturally into how you work on macOS.

So, what sets these apart for Mac users in 2025? I found it comes down to a few key things:

1️⃣ 100% Web-Based or Mac-Friendly

The best email marketing platforms for Mac are fully cloud-based. In fact the only desktop app we found was Direct Mail for Mac which is very limited compared to most online based tools. Cloud based app mean that you don’t need to install anything either – you simply log in using Safari, Chrome, or your favorite browser on macOS. This keeps your campaigns accessible wherever you are, whether you’re working from your MacBook, iMac, or even your iPad.

2️⃣ Reliable Deliverability

A good email marketing tool must get your emails to the inbox – not the spam folder. Top platforms like Kit, Mailchimp, Brevo, and MailerLite invest heavily in deliverability, so your newsletters reach Gmail, iCloud, Outlook, and other major inboxes without hassle.

3️⃣ Intuitive Drag-and-Drop Editors

Designing great-looking emails shouldn’t require a degree in coding. The best platforms have polished, responsive editors that feel snappy on a Mac. Many also integrate with popular graphic design software like Canva or Figma, so you can add creative visuals easily.

4️⃣ Automation That Saves Time

Modern email marketing isn’t just about blasting out newsletters – it’s about building smart workflows. The top tools let you set up welcome emails, abandoned cart reminders, or follow-ups without lifting a finger after setup.

5️⃣ Seamless Integrations with Your Mac Ecosystem

Many Mac users rely on Apple Contacts, Apple Mail, or productivity apps like Calendar and Notes. The best email marketing platforms either plug into these natively, or make syncing simple with Zapier and other automation tools.

6️⃣ Flexible Pricing and Solid Support

Whether you’re sending emails to 100 or 100,000 subscribers, the best tools have transparent pricing that scales with your list size – plus responsive support that works in your time zone.

Best Free Email Marketing Software For Mac

Many of the services I tested offered basic free versions. Examples of some of the best free platforms include Kit (user friendly generous free tier) and Mailchimp (lots of integrations).

However, there are some key factors to consider if you’re looking for a free solution include:

• Email Sending Limits: Top platforms typically allow between 500 to 10,000 monthly email sends on free plans.
• Subscriber Limits: Free plans often support between 500 to 2,000 contacts. The most generous we found was 10,000 per mailout by the excellent Kit platform.
• Automation & Segmentation: Effective tools provide basic automation, segmentation options, and personalization features to target specific audience groups.
• Features: Look for A/B testing, customizable templates, drag-and-drop builders, and analytics dashboards for performance tracking.
• Scalability: The best software scales with your business, offering premium upgrades for higher email volumes, advanced automation, and CRM software integration.
• Pricing Structure: Transparent pricing models for premium plans make upgrading easy when needed.

With this in mind, here is a side-by-side comparison of the best Mac compatible email marketing platforms I used followed by reviews of each one.

Comparison Table

Product	Free Plan Limits	Automation	Subscriber Limit	Email Sending Limit	Pricing

Direct Mail

No free plan; macOS only

Basic automation

Unlimited

Unlimited

$15/month and up

Kit

10,000 Free (limited Shopify users)

Basic Shopify automation

Unlimited

Varies

Free for 10,000 mail-outs then plans start at $24/month

GetResponse

500 subscribers

Email automation & segmentation

500

2,500/month

$9/month (limited offer) and up

Brevo

Unlimited contacts

Email & SMS marketing

300/day

9,000/month

$25/month and up

Omnisend

250 contacts

Advanced automation

250

500/month

$16/month and up

Constant Contact

No free plan

Basic automation

Unlimited

Varies

$9.99/month and up

Zoho Campaigns

2,000 contacts

Segmentation & automation

2,000

12,000/month

$4/month and up

AWeber

500 subscribers

Automation & tagging

500

3,000/month

$19.99/month and up

MailChimp

500 subscribers

Basic automation

500

1,000/month

$13/month and up

ActiveCampaign

100 contacts

Advanced automation

100

Unlimited

$29/month and up

Moosend

Unlimited contacts

Simple automation & segmentation

Unlimited during trial

Unlimited during trial

$9/month and up

MailerLite

1,000 contacts

Landing pages & website builder

—

12,000/month

$10/month and up

Klaviyo

250 contacts

Advanced segmentation

250

500/month

$20/month and up

With this in mind, here are the best email marketing platforms to use on a Mac in 2025.

1. Direct Mail (Best Mac App)

Direct Mail might not be the best app we tested but it is the only native Mac desktop email marketing tool out there.

Direct Mail is ideal for small businesses needing an offline Mac desktop email marketing solution.

It offers elegant, customizable templates, a WYSIWYG editor, and easy drag-and-drop image support optimized for Retina displays.

Notable features include an email preview tool for testing newsletters across 30 mail clients and useful tracking reports viewable via the Stamps app.

However, we found that it lacks advanced features like landing page creation, webinars and automation, making it unsuitable for businesses with large subscriber bases.

Overall, Direct Mail is a good choice for Mac users seeking a simple, native email marketing tool.

You can check out our full Direct Mail review for more.

Pricing: 150 e-mails free / Subscriptions starting from $15/month and credit system available

Pros:

• Free for up to 150 mailouts
• Mac desktop client
• Slick email templates
• Easy to customize templates

Cons:

• No landing page creation tools
• No marketing automation tools

2. Kit (Best Free Email Marketing Software)

For any business, especially those just starting out in email marketing, then by far the best email marketing solution we’ve used on a Mac is Kit (formerly ConvertKit).

We absolutely love Kit at MacHow2 so much that we use it to run our own newsletter.

Kit has rapidly risen to become an incredibly popular marketing tool used by bloggers, individuals and those that run online courses to promote their brand.

One of the reasons for this is that Kit allows you to mail 10,000 subscribers for FREE which is crazy generous compared to most solutions which only allow a fraction of this.

This is 10,000 per mailout too – not per month or per day like many other platforms.

Apart from this though, it’s just a really straightforward yet sophisticated email marketing platform with a simple WYSIWYG editor and real time stats on delivery rates, CTR, new subscriptions and more.

You can start using Kit now for free which allows creation of unlimited landing pages and forms, unlimited traffic and a customizable domain.

Pricing: Free for up to 10,000 subscribers / Plans starting from $25/month.

Pros:

• Free forever plan supports 10,000 subscribers
• Ideal for freelancers or one person businesses looking to promote themselves
• Easy to use interface
• Excellent analytics tools

Cons:

• Limited templates
• No desktop app

3. GetResponse (Best For Agencies)

Source: GetResponse

GetResponse is a comprehensive email marketing automation platform offering email campaigns, landing pages, forms, webinars, CRM, and analytics.

It’s user-friendly, affordable, and works well on both Mac and Windows.

The platform features powerful automation tools to trigger events based on customer behavior and a top-notch drag-and-drop email creator with over 500 templates and 1,000 stock images.

Users can easily design customized emails, opt-in pages, sales pages, and promo pages.

A free version allows up to 2,500 email sends per month, making it a great option for getting businesses that are just getting started.

You can check out our full review of GetResponse for more on what it can do.

Pricing: Free version for 2,500 mailouts / Plans starting from $9/month for 500 contacts (limited offer) $15.58/month for unlimited mailouts

Pros:

• Free Forever plan available
• Easy to use
• Great for creating effective landing pages
• Ideal for agencies
• CRM integration with Salesforce
• Lots of free stock images

Cons:

• Analytics tools are limited
• Online support only

4. Brevo (Best Email Marketing With CRM)

If you’re looking for an affordable, easy-to-use email marketing solution on your Mac, Brevo (formerly Sendinblue) is one of the best all-round options out there.

Brevo has grown quickly thanks to its generous free plan, clear pricing, and straightforward automation tools that make it easy for beginners and small businesses to get started.

One of Brevo’s strength is a simple built-in CRM for organizing and tracking leads and customers.

It also allow you to send up to 300 emails per day for free, with no limit on the number of contacts – a rare deal for anyone just building their list.

It’s also packed with extra features like SMS marketing, simple landing pages, and a drag-and-drop email builder that works well on any Mac.

You can start using Brevo for free with unlimited contacts and upgrade anytime if you need more daily emails or advanced automation.

Pricing: Free for up to 300 emails per day / Paid plans starting from $25/month.

Pros:

• Free forever plan with unlimited contacts
• CRM tools included
• Easy to learn and use
• Includes SMS marketing
• Good deliverability rates

Cons:

• Daily send limit on free plan
• Landing page builder could be better

5. Omnisend (Best For E-commerce)

Omnisend is an intuitive email marketing platform with a special focus on e-commerce and automation tools.

It supports automated emails by segments, as well as SMS and MMS messaging. It also helps to reduce drop-offs like cart abandonment and sends out on-boarding welcome emails.

The platform’s powerful segmentation tools target customers based on shopping behavior to boost conversions.

Pro plans offer a Customer Success Manager to help set up campaigns or migrate from other services.

Omnisend integrates really well with platforms like Shopify and WooCommerce using its Product Picker feature.

You can also read our full Omnisend review for a closer look.

Pricing: Free for 500 mailouts / Plans starting from $16/month.

Pros:

• Lots of Ecommerce integrations
• Product Picker integration with multiple ecommerce platforms
• 2000 free subscribers mailouts per month
• Powerful analytical tools
• Lots of professional templates
• Gives a good ROI compared to other ecommerce email marketing tools
• Free forever version available

Cons:

• No phone support
• Email customization limited

6. Constant Contact (Best For Email Marketing & CRM)

Constant Contact is a user-friendly email marketing solution ideal for small businesses and non-profits that also need a decent CRM tool.

It simplifies email targeting with features like automatic welcome emails, subject line testing, and contact segmentation.

Contact management is a standout feature, allowing easy list imports from Excel, Outlook, and Salesforce.

The platform offers customizable templates and analytics to track ROI and improve conversion rates. Integration with LeadPages helps turn visitors into customers faster.

You can also check out our full Constant Contact review for more.

Pricing: Free Trial / Plans starting from $12/month.

Pros:

• Incredible range of professional templates
• Unique Event Management tools
• High deliverability rates
• Easy to learn and use

Cons:

• Limited marketing automation tools
• No free forever version

7. Zoho Campaigns (Best For Beginners)

If you’re looking for an easy to use email marketing software for beginners then look no further than Zoho Campaigns.

Zoho Campaigns has a ton of attractive newsletter templates which cover everything from Black Friday to seasonal events and other themed campaigns.

It has a simple drag-and-drop interface and you can set up follow-ups and other automated actions to manage your campaigns.

Zoho Campaigns is obviously integrated with all other existing Zoho products and there’s also third-party integrations with tools like G Suite, SurveyMonkey, Facebook, YouTube, WordPress etc.

Zoho Campaigns also has a Forever Free plan that allows you to send up to 6,000 emails a month to up to 2,000 subscribers and beyond that plans are reasonably priced starting at $3.00 per month.

Pricing: Free / Plans starting from $3.00/month.

Pros:

• Very easy to use
• Integrated with Zoho CRM
• Integration with other Zoho products
• Free Forever plan available

Cons:

• Email templates are a bit dated

8. AWeber (Best Value)

Source: AWeber

AWeber has been around since 1998 and still remains one of the best tools for email marketing on all platforms.

It offers a basic free plan for up to 500 subscribers but very competitively priced paid plans at just $12.50 a month for 25,000 subscribers.

The platform simplifies campaign creation with some advanced automation features, allowing follow-up emails, SMS, and other actions based on user interactions.

The AWeber mobile app is one of the best for managing campaigns on the go.

AWeber provides high-quality templates and a drag-and-drop interface for building automated email marketing strategies.

Users can easily set up welcome, educational, and sales campaigns.

Pricing: Free / Plans starting from $12.50/month for 25,000 subscribers

Pros:

• Lots of reporting tools
• Excellent value for money
• Slick, useful mobile app

Cons:

• Free plan limited to 500 contacts
• Limited analytics tools

9. MailChimp (Best For Integrations)

MailChimp is one of the most well-known email marketing solutions out there, ideal for beginners with a free plan supporting 1,000 emails per month and 500 subscribers.

It offers a user-friendly template designer, subscriber manager, tracking tools, and mobile apps.

Advanced features include subscriber targeting, optimal send-time suggestions, and seamless integration with over 2,000 apps via Zapier.

However, it lacks advanced automation and has strict content rules, which can lead to sudden account suspensions for certain topics.

Pricing: Free Trial for up to 1000 subscribers / Plans starting from $20/month

Pros:

• Free for up to 1000 email sends
• Easy to create campaigns
• Hundreds of integrations
• Detailed reporting features

Cons:

• Expensive paid plans
• Online support only
• No automated marketing features

10. ActiveCampaign (Best For Automation)

ActiveCampaign is a powerful and user-friendly email marketing and customer experience automation (CXA) platform.

It excels at automating personalized emails based on user actions, saving time while improving campaign targeting.

The WYSIWYG email editor allows drag-and-drop customization with mobile-optimized templates and support for manual HTML/CSS edits.

ActiveCampaign also includes a built-in Sales and a CRM system for centralized management.

Overall, it’s an ideal solution for those that need hands-off, effective email marketing campaigns.

Pricing: Plans starting from $15/month, Enterprise plans available

Pros:

• Amazing automated email marketing tools
• Migration help transferring from other platforms
• Excellent integrated CRM
• Lots of third party integration with other software

Cons:

• Steep learning curve at first
• Pricey for very large contact databases

11. MooSend (Best for SMBs)

If you want a simple, affordable email marketing platform for your Mac, Moosend is a fantastic choice for beginners and small businesses alike.

Moosend stands out for its easy-to-use drag-and-drop editor, good automation tools, and surprisingly powerful segmentation features – all wrapped up in a clean interface that works perfectly in any Mac browser.

One thing we really like about Moosend is that it gives you access to automation workflows and advanced reporting without pushing you into expensive plans.

Moosend doesn’t have a forever free plan anymore but it does offer a 30-day free trial with unlimited emails so you can see if it’s the right fit for you.

Pricing: 30-day free trial / Paid plans starting from around $9/month.

Pros:

• Very affordable entry-level plans
• Easy automation for beginners included
• User-friendly drag-and-drop builder
• Good for e-commerce

Cons:

• No forever free plan
• Limited third-party integrations

12. MailerLite (Best For Landing Pages)

If you want an email marketing tool that’s perfect for creators, freelancers, and small businesses on a Mac, MailerLite is one of the best budget-friendly picks around.

MailerLite is known for its clean interface, easy-to-build landing pages, and excellent deliverability. It’s ideal if you’re new to email marketing but still want powerful features like automation and list segmentation.

MailerLite allows you to send up to 12,000 emails per month to 1,000 subscribers, which is more than enough for many new businesses.

It also includes a handy website builder and signup forms so you can grow your list without needing any extra tools.

Pricing: Free for up to 1,000 subscribers or 12,000 mailouts per month / Paid plans starting from $10/month.

Pros:

• Generous free plan
• Easy-to-use drag-and-drop editor
• Built-in landing pages and website builder
• Great for bloggers and small businesses

Cons:

• Free plan has MailerLite branding
• Approval process can be strict

13. Klaviyo (Best For Shopify)

Klaviyo is a powerful email marketing solution designed for eCommerce businesses, especially those using Shopify.

Its Shopify plugin helps recover lost sales, segment audiences, and send targeted email campaigns.

Klaviyo also integrates with platforms like Salesforce, WooCommerce, Stripe, and Magento.

It offers automation for both email and SMS marketing.

While highly capable, Klaviyo is more suited for users with prior email marketing experience.

Pricing is quite high with enterprise options available.

Pricing: Free Trial / Plans starting from $45/month.

Pros:

• Excellent integration with Shopify
• Lots of third party integrations
• Powerful e-commerce automation and targeting tools

Cons:

• Takes a lot of learning
• Pricing

How I Tested These Email Marketing Apps

To find the best email marketing software that work well on Macs, I didn’t just compare feature lists – I actually tested each platform in real-world conditions on a Mac.

Here’s exactly how I did it:

1️⃣ Tested on a Real Mac

All tools were tested on an Apple Silicon MacBook Pro running the latest version of macOS to make sure they run smoothly in a browser (Safari and Chrome) or via a desktop app if available.

2️⃣ Signed Up for Real Accounts

I signed up for actual free trials or entry-level plans for each app. This let me experience the full onboarding process, contact import, and list setup just like a small business owner or freelancer would.

3️⃣ Designed and Sent Test Campaigns

I created at least one sample newsletter for each platform using its built-in drag-and-drop editor. I checked how easy it was to customize templates, add images, use brand colors, and preview how emails look on desktop and mobile.

4️⃣ Built Automations

Where available, I tested each platform’s automation builder. I set up simple workflows like welcome emails, abandoned cart reminders, or re-engagement campaigns to see how intuitive they were to set up and manage.

5️⃣ Checked Deliverability and Spam Tests

I sent test campaigns to different email providers – including Gmail and iCloud – and checked deliverability, spam filtering, and how the email renders in major inboxes.

6️⃣ Reviewed Mac Integration and Ease of Use

I noted any macOS-specific features – for example, whether you can sync with Apple Contacts, use plugins with Apple Mail, or if the web app feels smooth and responsive on a Mac compared to Windows.

7️⃣ Evaluated Support and Pricing Transparency

Finally, I looked at how easy it is to find help when you need it – whether that’s live chat, email support, or a knowledge base. I also checked whether pricing is clear, fair, and scales well as your list grows.

Trends in Email Marketing Software for Mac in 2025

In 2025, email marketing tools for Mac users continue to evolve rapidly, blending AI-powered features with easier ways to reach audiences across multiple channels.

One major trend is the rise of AI-assisted content generation. Tools like Hoppy Copy and Blaze.ai are making it faster than ever to write engaging emails, subject lines, and entire campaigns — all optimized for higher open rates and clicks.

Another big shift is deeper automation and personalization, even for small businesses. More platforms now bundle CRM software, customer journey builders, and real-time segmentation so you can deliver exactly the right message at the right time – all from a simple Mac-friendly dashboard.

Native Apple Silicon support is now standard too. Leading providers ensure their apps run smoothly on the latest M-series Macs, with faster processing for big lists and analytics.

Finally, more email marketing suites now offer all-in-one marketing, mixing email with SMS, social ads, landing pages, and even e-commerce tools. Brevo (formerly Sendinblue) and Moosend are good examples – they let smaller teams do more without needing multiple subscriptions.

If you’re a Mac user in 2025, the good news is you don’t have to choose between advanced features and smooth performance – modern email marketing platforms are making sure you get both.

Best Email Marketing Templates For Macs

When it comes to email marketing templates, most email marketing solutions include their own range of customizable mail out templates.

However, none of them actually allow you to download and edit them on your Mac desktop offline.

You can however use Mail Designer 365 for Mac which allows you to create professional looking templates without needing any knowledge of HTML.

You can then import the designs in HTML format into any of the email marketing solutions reviewed here.

However, to export your designs you’ll have to pay for a plan starting from $18 per month.

FAQ

Does Apple Mail support email marketing campaigns?

Apple Mail is not designed for large-scale marketing campaigns but can integrate with many email marketing solutions.

What is the best free option for beginners?

Kit and Mailchimp offer generous, easy to use free plans with essential features, making them great for those just starting.

Can I manage email campaigns on macOS without web-based tools?

Most modern email marketing solutions are web-based. Desktop alternatives specifically for macOS are limited the most notable being Direct Mail.

Is GDPR compliance necessary for email marketing in the U.S.?

No, but it is essential for businesses operating in or targeting the European Union.

Can email marketing platforms be used for spamming?

Using email blast software on a Mac aggressively can quickly earn you a reputation as a spammer among customers.

Spamming (bombarding people with commercial e-mail) or sending Unsolicited Commercial Email (UCE) should be avoided at all costs and is even illegal in some countries.

You should also only use e-mail marketing software to target customers who have willingly given you their e-mail address for commercial purposes.

Harvesting e-mail addresses from the internet and spamming them may not only be illegal but will have a negative effect on your organizations reputation.

And subscribers should also always be offered an “Opt-out” or “Unsubscribe” option in every mail out you send.

Bulk mailing can also result in your internet connection being suspended by your ISP.

You should check with your email provider whether it supports bulk mailing – Gmail for example limits e-mail sending to 500 a day to prevent spamming.